Arcelik HIZE 64101 Bedienungsanleitung PDF herunterladen (Seite 135)

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Beko is a global brand who believes in the importance of sports in people’s lives. For this reason Beko supports all

sporting events, mainly basketball. Beko’s “dynamic, entertaining and young” character is inline with the nature of

basketball. Beko also believes that sports play a major role in the growth of young generations. Basketball is a sports

that leads to the development of communication and social skills such as teamwork, quick thinking and self esteem.

Basketball represents the same values and targets that Beko possesses, competing in a fair setting with ever-growing

ambition to be the leader. Beko commenced its basketball adventure in 2006 by becoming the title sponsor of the

Turkish Basketball League. The league has been running under the name of “Beko Basketball League” for 6 years.

It has also become the name sponsor of Basketball Bundesliga, one of the most signicant basketball leagues,

for six years since 2009/2010 season. As a competitive league, Beko Basketball Bundesliga has always had a good

reputation in the international arena. In 2011 Beko carried its international league sponsorships one step further and

became the sponsor of Russian Basketball League as well. The league has started to be named as “Beko Professional

Basketball League” in 2011, Beko has become the name sponsor of Lithania Basketball League, LKL. Lithuania is

known with their love in basketball and LKL is one of the most succesfull Leagues of Europe as well.

Beko aside from the league sponsorships, gave great support to international championships as well starting with

main sponsorships for “2009 FIBA Asian Basketball Championships” organized in China and “Eurobasket 2009”

organized in Poland. Beko challenged itself and became the “Presenting Sponsor” of 2010 World Basketball

Championship, which shall be held every four years, bringing the strongest teams together.

Beko was also the presenting sponsor of the European Basketball Championships 2011 held in Lithuania.

From Beko “Sponsor of basketball” to the entire world with pride…

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Arcelik HIZE 64101 Bedienungsanleitung Seite 135